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Boxing Day Sale ends 1st Jan 2024 | Warehouse closed 28th Dec to 10th Jan - Orders during this time dispatched after 10th Jan

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Tips for reading with children of all ages

Tips for reading with children of all ages

A range of tips for reading with children of all ages Sometimes when we are tired and burnt out it's hard to remember why reading is so important, but babies and children love books. Ruby has spent the last 9 months carrying over to me cardboard books to read over and over again. Her current fave...
Descriptive Praise

Descriptive Praise

Five years into my parenting journey and I'm still learning new things all the time. I'd never heard of descriptive praise until recently. Find out how this little gem has changed my life.
The benefits of crying

The benefits of crying

The benefits of crying, where to begin. Sometimes we just feel better after a good cry. In fact, research is now supporting this idea that there are health benefits of crying. Find out what those benefits are here.
Non-toxic play mat

Non-toxic play mat

We started Freddy and Co to fill the void in the Australian market for non toxic educational but stylish baby play mats. Find out what measures we took to ensure our product met International standards.